As agents take over performance marketing and lead gen, WPP's Sascha M. Kimmel says the bow-tie revenue model shows where human teams should redirect their effort.
Latest News
Proof Of Change Creates The Adoption Evidence Clients Ask For After The Demo
Christine Benchemam, Senior Vice President and Client Lead at Monks, explains why a working prototype no longer proves much to a client, and what she measures in the months after a launch instead.
Revenue Teams Are Adding Complexity Faster Than They Can Prove What Actually Works
Vantage CRO Nick Hinsley on why revenue teams should prove the system they have is working before adding another tool, hire, or data source to fix the problem.
AI Belongs in the Workflow Only After the Workflow Is Rebuilt for It
Brands are racing to add AI as audiences sour on AI-made content. 1021 Creative's Alison Murdock says redesign the invisible work first and keep the human voice audiences trust.
Growth & Strategy
As agents take over performance marketing and lead gen, WPP's Sascha M. Kimmel says the bow-tie revenue model shows where human teams should redirect their effort.
Demand Generation VP Jordan Decker on the routing logic, shared targets, and background automation that let Tebra be first to the conversation.
Freemium converts in the low single digits not because the long tail is worthless, but because no one could ever afford to guide it. An autonomous guide changes that arithmetic all the way down the funnel.
The AI-forward revenue orgs in ICONIQ's 2026 GTM benchmarks beat their peers on quota attainment by a margin small enough to dismiss, and the dismissal misses the real break sitting in the same data.
Vantage CRO Nick Hinsley on why revenue teams should prove the system they have is working before adding another tool, hire, or data source to fix the problem.
Casey George, Chief Revenue Officer at monday.com, says one of his account executives handed prospecting to a four-agent system he built and named Pantheon.
HubSpot CMO Kipp Bodnar says the marketing that works now learns inside the campaign rather than after the results arrive.
James Roth, Chief Revenue Officer at ZoomInfo, says agents are running first-round vendor evaluation. That changes what a go-to-market motion has to satisfy.
New survey data and a Gartner study of 350 firms suggest the AI headcount story was never about replacement, and the winners are redeploying instead.
Gartner finds 69 percent of buyers spot mismatches between what sellers say and what the vendor's own site claims, and mistrust follows them into the deal.
AI & Technology
Christine Benchemam, Senior Vice President and Client Lead at Monks, explains why a working prototype no longer proves much to a client, and what she measures in the months after a launch instead.
Brands are racing to add AI as audiences sour on AI-made content. 1021 Creative's Alison Murdock says redesign the invisible work first and keep the human voice audiences trust.
Sachin Bhat, Co-Founder and CTO at 1mind, on what replaces lead scoring when buyers arrive informed and want hands-on access on the first call.
Human turn-taking runs on a reflex clocked in milliseconds. A voice AI's real test isn't whether it can talk but whether it can take a turn on human time.
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Buyers are running the journey themselves and calling in humans at decisive moments. That redraws the seller’s job around what AI can’t provide: accountable judgment.
Cognition co-founder Walden Yan says the reflex to add another agent is what makes AI systems fragile, and reliability comes from controlling context.
Jamie Domenici, Chief Marketing Officer at Klaviyo, says the shift to autonomous agents hands marketers the baton and raises what the job demands.
G2's CMO Alexandra London says vendors are ranked in conversations they never see, which puts their public record in charge of the outcome.
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